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Richa Kar, founder and chief executive of Zivame, poses inside her office in Bengaluru, India, September 10, 2015. Discretion is paying off for India's largest online lingerie retailer Zivame: its sales have risen five-fold in the four years since its launch and just last week, it received $40 million in funding from local and foreign investors. (Photo by Abhishek N. Chinnappa/Reuters)

Richa Kar, founder and chief executive of Zivame, poses inside her office in Bengaluru, India, September 10, 2015. Discretion is paying off for India's largest online lingerie retailer Zivame: its sales have risen five-fold in the four years since its launch and just last week, it received $40 million in funding from local and foreign investors. The start-up is one of several e-tailers cashing in on the awkwardness many middle-class women feel buying underwear in public in this deeply conservative society. It now plans to further boost sales by opening 100 “fitting salons” over the next three years where clients can get measured before making purchases online, Richa Kar told Reuters. (Photo by Abhishek N. Chinnappa/Reuters)



An idol of the Hindu god Ganesh, the deity of prosperity, is carried in a taxi to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. During the festival, the idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with the Hindu faith. (Photo by Shailesh Andrade/Reuters)

An idol of the Hindu god Ganesh, the deity of prosperity, is carried in a taxi to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. During the festival, the idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with the Hindu faith. (Photo by Shailesh Andrade/Reuters)



An idol of the Hindu god Ganesh, the deity of prosperity, is carried in a vehicle to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. (Photo by Shailesh Andrade/Reuters)

An idol of the Hindu god Ganesh, the deity of prosperity, is carried in a vehicle to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. (Photo by Shailesh Andrade/Reuters)



Devotees prepare to load an idol of the Hindu god Ganesh, the deity of prosperity, onto a truck to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. (Photo by Shailesh Andrade/Reuters)

Devotees prepare to load an idol of the Hindu god Ganesh, the deity of prosperity, onto a truck to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. (Photo by Shailesh Andrade/Reuters)



Devotees prepare to load an idol of the Hindu god Ganesh, the deity of prosperity, onto a truck to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in New Delhi, India, September 17, 2015. (Photo by Anindito Mukherjee/Reuters)

Devotees prepare to load an idol of the Hindu god Ganesh, the deity of prosperity, onto a truck to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in New Delhi, India, September 17, 2015. (Photo by Anindito Mukherjee/Reuters)



An idol of the Hindu god Ganesh, the deity of prosperity, is carried to a vehicle headed towards to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. (Photo by Shailesh Andrade/Reuters)

An idol of the Hindu god Ganesh, the deity of prosperity, is carried to a vehicle headed towards to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 17, 2015. (Photo by Shailesh Andrade/Reuters)



People throw chairs installed at an event celebrating Indian Prime Minister Narendra Modi's 65th birthday in Ahmedabad, India, September 17, 2015. Angry parents who wanted to take selfies with their daughters got violent after organisers failed to start an event planned in Modi's home state of Gujarat. (Photo by Amit Dave/Reuters)

People throw chairs installed at an event celebrating Indian Prime Minister Narendra Modi's 65th birthday in Ahmedabad, India, September 17, 2015. Angry parents who wanted to take selfies with their daughters got violent after organisers failed to start an event planned in Modi's home state of Gujarat. (Photo by Amit Dave/Reuters)



Devotees prepare to carry an idol of the Hindu god Ganesh, the deity of prosperity, to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Ahmedabad, India, September 17, 2015. During the festival, the idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with the Hindu faith. (Photo by Amit Dave/Reuters)

Devotees prepare to carry an idol of the Hindu god Ganesh, the deity of prosperity, to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Ahmedabad, India, September 17, 2015. During the festival, the idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with the Hindu faith. (Photo by Amit Dave/Reuters)



A truck driver brushes his teeth next to his parked truck while waiting to get his loads cleared to cross a checkpoint at the Commercial Taxes Department check post at Walayar in Palakkad district in southern Indian state of Kerala, India, September 5, 2015. At the Walayar checkpoint in southern India, lines of idle trucks stretch as far as the eye can see in both directions along the tree-lined interstate highway, waiting for clearance from tax inspectors that can take days to complete. (Photo by Sivaram V/Reuters)

A truck driver brushes his teeth next to his parked truck while waiting to get his loads cleared to cross a checkpoint at the Commercial Taxes Department check post at Walayar in Palakkad district in southern Indian state of Kerala, India, September 5, 2015. At the Walayar checkpoint in southern India, lines of idle trucks stretch as far as the eye can see in both directions along the tree-lined interstate highway, waiting for clearance from tax inspectors that can take days to complete. The rollout of a nationwide goods and services tax (GST) from April was supposed to sweep away hundreds of checkposts on India's state borders, paving the way for the seamless movement of goods from the tropical south to the Himalayas in the north. But political opposition and the dilution of some of the tax's key tenets mean hopes are fading that the checkposts will be demolished any time soon, a major blow for Prime Minister Narendra Modi's reform agenda – and for India's economy. (Photo by Sivaram V/Reuters)



Truck drivers and helpers wait for their turn to submit their documents to get their loads cleared to cross a checkpoint at the Commercial Taxes Department check post at Walayar in Palakkad district in southern Indian state of Kerala, India, September 5, 2015. (Photo by Sivaram V/Reuters)

Truck drivers and helpers wait for their turn to submit their documents to get their loads cleared to cross a checkpoint at the Commercial Taxes Department check post at Walayar in Palakkad district in southern Indian state of Kerala, India, September 5, 2015. (Photo by Sivaram V/Reuters)



Truck drivers walk out of a Commercial Taxes Department check post after getting clearance to cross a checkpoint with their goods at the Chavadi checkpoint on the outskirt of Coimbatore in the southern Indian state of Tamil Nadu, India, September 5, 2015. (Photo by Sivaram V/Reuters)

Truck drivers walk out of a Commercial Taxes Department check post after getting clearance to cross a checkpoint with their goods at the Chavadi checkpoint on the outskirt of Coimbatore in the southern Indian state of Tamil Nadu, India, September 5, 2015. (Photo by Sivaram V/Reuters)



Truck drivers and helpers sit under a parked truck while waiting to get their loads cleared to cross a checkpoint at the Commercial Taxes Department check post at Walayar in Palakkad district in southern Indian state of Kerala, India, September 5, 2015. (Photo by Sivaram V/Reuters)

Truck drivers and helpers sit under a parked truck while waiting to get their loads cleared to cross a checkpoint at the Commercial Taxes Department check post at Walayar in Palakkad district in southern Indian state of Kerala, India, September 5, 2015. (Photo by Sivaram V/Reuters)



Devotees attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. Hundreds of thousands of Hindus took part in the religious gathering at the banks of the Godavari river in Nashik city at the festival, which is held every 12 years in different Indian cities. (Photo by Danish Siddiqui/Reuters)

Devotees attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. Hundreds of thousands of Hindus took part in the religious gathering at the banks of the Godavari river in Nashik city at the festival, which is held every 12 years in different Indian cities. (Photo by Danish Siddiqui/Reuters)



Devotees arrive to attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)

Devotees arrive to attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)



A devotee chants religious slogans as others arrive to attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)

A devotee chants religious slogans as others arrive to attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)



A view of Safdarjung Hospital's dengue ward on September 17, 2015 in New Delhi, India. Delhi remained in the grip of panic over dengue as two minor girls died of it taking the toll to 16 on a day the number of people down with the mosquito-borne fever crossed 2,000 as hospitals across the city continued to reel under acute pressure. (Photo by Saumya Khandelwal/Hindustan Times via Getty Images)

A view of Safdarjung Hospital's dengue ward on September 17, 2015 in New Delhi, India. Delhi remained in the grip of panic over dengue as two minor girls died of it taking the toll to 16 on a day the number of people down with the mosquito-borne fever crossed 2,000 as hospitals across the city continued to reel under acute pressure. (Photo by Saumya Khandelwal/Hindustan Times via Getty Images)



A driver decorates his yellow ambassador taxi to celebrate the festival of Vishwakarma Puja or the festival of the Hindu deity of architecture and machinery, outside a temple in Kolkata, India, September 18, 2015. During the festival, most of the vehicles and machines are decorated and prayers are offered for trouble-free working and good business all the year. (Photo by Rupak De Chowdhuri/Reuters)

A driver decorates his yellow ambassador taxi to celebrate the festival of Vishwakarma Puja or the festival of the Hindu deity of architecture and machinery, outside a temple in Kolkata, India, September 18, 2015. During the festival, most of the vehicles and machines are decorated and prayers are offered for trouble-free working and good business all the year. (Photo by Rupak De Chowdhuri/Reuters)



Drivers decorate a yellow ambassador taxi to celebrate the festival of Vishwakarma Puja or the festival of the Hindu deity of architecture and machinery, outside a temple in Kolkata, India, September 18, 2015. (Photo by Rupak De Chowdhuri/Reuters)

Drivers decorate a yellow ambassador taxi to celebrate the festival of Vishwakarma Puja or the festival of the Hindu deity of architecture and machinery, outside a temple in Kolkata, India, September 18, 2015. (Photo by Rupak De Chowdhuri/Reuters)



Devotees attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)

Devotees attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)



Devotees attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)

Devotees attend the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)



Devotees take cover as it rains during the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)

Devotees take cover as it rains during the third “Shahi Snan” (grand bath) on the banks of Godavari river at the ongoing Kumbh Mela or Pitcher Festival in Nashik, India, September 18, 2015. (Photo by Danish Siddiqui/Reuters)



A boy carries an idol of the Hindu elephant god Ganesh, the deity of prosperity, on a makeshift raft in a pond on the banks of river Sabarmati for its immersion during the ten-day-long Ganesh Chaturthi festival, in Ahmedabad, India, September 18, 2015. During the festival, idols are taken through the streets in a procession accompanied by dancing, singing and later immersed in a river or the sea in accordance with the Hindu faith. (Photo by Amit Dave/Reuters)

A boy carries an idol of the Hindu elephant god Ganesh, the deity of prosperity, on a makeshift raft in a pond on the banks of river Sabarmati for its immersion during the ten-day-long Ganesh Chaturthi festival, in Ahmedabad, India, September 18, 2015. During the festival, idols are taken through the streets in a procession accompanied by dancing, singing and later immersed in a river or the sea in accordance with the Hindu faith. (Photo by Amit Dave/Reuters)



Commuters on their vehicles move through an underpass during a heavy rain shower in Ahmedabad, India, September 18, 2015. Rains were 16 percent below average so far over the four-month monsoon season that ends this month due to an El Nino weather pattern, which can lead to scorching weather across Asia and east Africa but heavy rains and floods in South America. (Photo by Amit Dave/Reuters)

Commuters on their vehicles move through an underpass during a heavy rain shower in Ahmedabad, India, September 18, 2015. Rains were 16 percent below average so far over the four-month monsoon season that ends this month due to an El Nino weather pattern, which can lead to scorching weather across Asia and east Africa but heavy rains and floods in South America. (Photo by Amit Dave/Reuters)



Volunteers carry an idol of the Hindu elephant god Ganesh, the deity of prosperity, in a pond for its immersion during the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 18, 2015. (Photo by Shailesh Andrade/Reuters)

Volunteers carry an idol of the Hindu elephant god Ganesh, the deity of prosperity, in a pond for its immersion during the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 18, 2015. (Photo by Shailesh Andrade/Reuters)



A devotee carries an idol of the Hindu elephant god Ganesh, the deity of prosperity, for its immersion into the Arabian Sea during the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 18, 2015. (Photo by Shailesh Andrade/Reuters)

A devotee carries an idol of the Hindu elephant god Ganesh, the deity of prosperity, for its immersion into the Arabian Sea during the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 18, 2015. (Photo by Shailesh Andrade/Reuters)
19 Sep 2015 12:55:00