Sonja Heiniger, 76 years old, looks under the hood of her Lamborghini in Jona, Switzerland, March 20, 2015. Supercar makers are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women. They may need to learn, and quickly. With the number of financially independent women on the rise across much of the world, high-performance carmakers risk losing a potentially big market to more adaptable rivals. (Photo by Alessandro Garofalo/Reuters)
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