In this May 5, 2017 photo, a billboard advertising a brand of deodorant stands along the Pan American Highway on the south side of Lima, Peru. Wilfredo Ardito, a law professor from the Pontifical Catholic University of Peru who has studied the country's racism, says that advertising in the Andean nation underscores its great inequalities, showing “the ideal world of happiness in which everyone is white and all of those who are not white have disappeared”. (Photo by Rodrigo Abd/AP Photo)
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