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Attendee Denisha tries on a traditional Korean costume at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. Many Americans were given their first taste of K-pop via the viral success of rapper Psy's music video “Gangnam Style” in 2012. This year, another Korean act's growing fan base in the United States has K-pop stars, including some who grew up in America, thinking they too could win fame in the United States. (Photo by Mike Blake/Reuters)
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