In this October 10, 2018, photo, an Indian cycle rickshaw puller maneuvers his rickshaw past an awareness mural campaigning for a clean and green Delhi in New Delhi, India, Wednesday. Huge sums have been spent on a marketing blitz, including videos of Bollywood stars sweeping the streets, for the government's ambitious Swachh Bharat, or Clean India, program launched by Modi in 2014. (Photo by R.S. Iyer/AP Photo)
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