In this picture taken on March 11, 2023, social media make-up influencer Kavita Jadon, 34, checks make-up products in a shop at a fashion outlet market in Bulandshahr, Uttar Pradesh. Cheap internet data, rising income levels and the world's largest population of young people have fuelled an explosion in India's beauty and personal care market, with social media influencers finding fans across the world with a simple mantra: brown is beautiful. (Photo by Arun Sankar/AFP Photo)
