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Romanian woman Andra, dressed in Barbie pink outfit, poses inside a pink Uber car during an event called “Uber Pink”, ahead of the “Barbie” movie premiere in Bucharest, Romania, 21 July 2023. The ridesharing company UBER and the company that distributes the movie “Barbie” in Romania, Vertical Entertainment, have announced the launch of Uber Pink, an experience for Barbie fans in Bucharest. On the day of the international premiere of the movie “Barbie”, July 21, people of Bucharest will have the opportunity to step into the World of Barbie by traveling in a pink Buick Invicta, a convertible vintage car, recalling the aesthetics of the long-awaited movie. Uber Pink will be available for free to those who want it, following a predefined 20 minutes route around the Kiseleff Park in the Romanian capital. “Barbie” is a film directed by the director and screenwriter Greta Gerwig, starring Margot Robbie (Barbie) and Ryan Gosling (Ken) produced for Warner. Bros Pictures by Heyday Films, LuckyChap Entertainment and Mattel. (Photo by Robert Ghement/EPA/EFE)
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