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Customers line up outside the Apple Inc. store ahead of its opening hours for the launch of the iPhone 16 series at Tun Razak Exchange (TRX) on September 20, 2024 in Kuala Lumpur, Malaysia. Apple's latest generation of products, including the iPhone 16, features a sleek design and advanced camera capabilities in a crowded market, as the company strives to maintain its lead in innovation against strong competition from South Korean and Chinese rivals. (Photo by Annice Lyn/Getty Images)
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