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A woman swipes her hand through the air to manipulate the falling digital blossom during the premiere showing of “Nature's Confetti” at Outernet London on April 03, 2024 in London, England. Outernet's Blossom campaign is injecting flower power into London's commercial hub, immersing audiences in a 360-degree experience of “nature's confetti” at the flagship Now Building on Tottenham Court Road. (Photo by Leon Neal/Getty Images)
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