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General view of Aberystwyth showing seafront and town in summer, The dignified seafront of Aberystwyth is captured here in the summer of 1932, with pleasure boats moored on the beach ready to take holidaymakers on trips around Cardigan Bay. This mid-Wales market town enjoyed a sustained tourist boom following the arrival of the railways in the latter half of the nineteenth century which also coincided with the evolution of the religious ceremony of wakes week into a regular summer holiday for industrial workers from the West Midlands. As the nearest seaside resort to the Midlands, Aberystwyth quickly became a popular destination, and was even billed as the Biarritz of Wales. The Great Western Railway Company promoted the town intensively during the 1930s through a series of eyecatching graphic posters. When Aerofilms toured west Wales in 1932, Aberystwyth was an obvious target for aerial photography to sell on for potential publicity and marketing purposes. 1932. (Photo by US National Archives via “A History of Britain From Above”)
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