Uzbekistan's Ekaterina Voronina competes during the long jump in the women's heptathlon at the 2022 Asian Games in Hangzhou in China's eastern Zhejiang province on October 1, 2023. (Photo by William West/AFP Photo)

Japan's Miho Nonaka competes in the women's boulder dicipline of the sport climbing Asian qualifier final event for the 2024 Paris Olympics in Jakarta on November 11, 2023. (Photo by Adek Berry/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Japan's Satoko Yamada prepares to compete during the Shooting 10m Air Pistol Mixed Team bronze medal match against South Korea for the 19th Asian Games in Hangzhou, China, Saturday, September 30, 2023. (Photo by Ng Han Guan/AP Photo)

Mareya Wae U Seng of Thailand performs during Individual qualification and Individual team final subdivision 2 of Rhythmic Gymnastics final at the 19th Asian Games in Hangzhou, China, Friday, October 6, 2023. (Photo by Eugene Hoshiko/AP Photo)

Two wolfhounds take part in a dogfight in a stadium in the Kyrgyzstan capital Bishkek on November 5, 2017, during fights organized by a local breeders aiming to improve the Asian Shepherd breed, organizers said. (Photo by Vyacheslav Oseledko/AFP Photo)