Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

People wade past stranded trucks on a flooded street in Sunamganj on June 21, 2022. Floods are a regular menace to millions of people in low-lying Bangladesh, but experts say climate change is increasing their frequency, ferocity and unpredictability. (Photo by Mamun Hossain/AFP Photo)

A woman sunbathes, while police patrol nearby, as a meeting of G7 leaders takes place in St. Ives, Cornwall, England, Saturday, June 12, 2021. Leaders of the G7 gather for a second day of meetings on Saturday, in which they will discuss COVID-19, climate, foreign policy and the economy. (Photo by Jon Super/AP Photo)

Naked activists take part in a protest against fur trade, called by international non profit animal rights organisation AnimaNaturalis, in Barcelona, on December 1, 2019, on the eve of the opening of the UN Climate Change Conference COP25. (Photo by Pau Barrena/AFP Photo)

Frankie the Dinosaur, mascot of the United Nations Development Program “Don't Choose Extinction” visits Times Square spreading his climate-related message in New York on September 21, 2022. (Photo by Alex Kent/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.