Israeli couples attend a “trash the dress” event at a paint-ball venue in the southern Israeli city of Ashdod, December 25, 2015. Twelve Israeli couples wore their wedding outfits once again on Friday as they took part in a video clip where they deliberately ruined their wedding outfits, in keeping with the trendy wedding style photography dubbed “trash the dress”. (Photo by Amir Cohen/Reuters)

Runners wearing full solid-coloured bodysuits take part in a marathon in Tel Aviv, Israel February 26, 2016. Tens of thousands took part in the event, which saw streets closed off from Rokach Boulevard in the north to Jaffa’s Jerusalem Boulevard in the south. Other than the main 42-kilometer (26-mile) run, the day’s events also included a half-marathon route, several shorter circuits, a handcycle race for the handicapped and a mini-marathon for kids of a single kilometer (0.6 miles). (Photo by Amir Cohen/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A sinkhole is seen on the shore of the Dead Sea near Kibbutz Ein Gedi, Israel July 27, 2015. The Dead Sea is shrinking, and as its waters vanish at a rate of more than one meter a year, hundreds of sinkholes, some the size of a basketball court, some two storeys deep, are devouring land where the shoreline once stood. (Photo by Amir Cohen/Reuters)

A group of people wearing full solid-coloured bodysuits walk along a promenade as they take part in a street art performance in Bat Yam, near Tel Aviv, Israel August 29, 2015. Some 40 people participated on Saturday in the performance, initiated by a group of artists called Prizma Ensemble, as part of the city's annual international street art and street theatre festival. The group says the performance deals with concepts of identity and movement in public spaces. (Photo by Amir Cohen/Reuters)