Hundreds of hardy swimmers across Britain braved jumping into freezing cold waters for a annual Christmas Day dip on December 25, 2017. (Photo by Dave Nelson/The Sun)

American media personality and socialite Kylie Jenner (R) and her pal Yris Palmer brave the cold in a hot jacuzzi in the first decade of December 2022. (Photo by kyliejenner/Instagram)

Individuals brave the freezing temparature in Combs reservoir as they take part in a cold water therapy treatment near Chapel en le Frith, northwest England on January 1, 2021. (Photo by Oli Scarff/AFP Photo)

A young woman dances in a field of tulips in a park in central Moscow on May 10, 2019. Moscow enjoys a heatwave while the rest of Europe struggles with cold weather. (Photo by Mladen Antonov/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.