Inmates perform as cheerleaders during a soccer tournament inside the San Juan de Lurigancho prison, in Lima, Peru, Thursday, May 24, 2018. Inmates of 17 prisons, including four for women, participated in the First Interprison World Cup Lima 2018, organized by the National Penitentiary Institute. (Photoby Rodrigo Abd/AP Photo)

A man impersonating North Korean leader Kim Jong Un gestures as he stands before North Korean cheerleaders attending the Unified Korean ice hockey game against Japan during the Pyeongchang 2018 Winter Olympic Games at the Kwandong Hockey Centre in Gangneung on February 14, 2018. (Photo by Yelim Lee/AFP Photo)

Waitresses wearing protective masks, face-shields and gloves to prevent infections following the coronavirus disease (COVID-19) outbreak, gesture to customers toasting glasses at the cheerleader-themed restaurant “Cheers One” in Tokyo, Japan on May 11, 2020. (Photo by Kim Kyung-Hoon/Reuters)

One of the Houston Rockets NBA basketball team’s cheerleaders — known as the Power Dancers – in action during a game against the New Orleans Pelicans at Toyota Center on March 19, 2023 in Houston, Texas. The Rockets won 114-112. (Photo by Thomas Shea/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.