Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A Balinese Hindu blows fire, during a parade carrying Ogoh-ogoh effigies symbolising evil spirits, during a ritual before Nyepi, the day of silence, in Palembang, South Sumatra province, Indonesia March 8, 2016. Nyepi is a day of silence for self-reflection celebrating the Balinese Hindu new year, where people may not use lights, light fires, work, travel nor enjoy entertainment. (Photo by Darren Whiteside/Reuters)

A member of a rival team walks during an annual carnival battle with oranges in the northern Italian town of Ivrea February 15, 2015. Dressed up as Middle Age kings' guards, a group of men ride in a horse-drawn carriage and pelt “foot soldiers” with oranges as thousands of people gather to re-enact a Middle Age battle when the townsfolk of Ivrea overthrew an evil king. In a strange twist, instead of swords and cross bows, these days the weapons of choice are oranges. (Photo by Max Rossi/Reuters)

Visitors buy flowers at a flower market on the eve of Hindu goddess Durga Puja festival in Bangalore, India, 10 October 2016. The nine-day Hindu festival celebrates the killing of a demon king by the Goddess Durga representing the victory of good over evil and ends with colourful celebrations all over the country. Navratri festival runs from 03 to 11 October. (Photo by Jagadeesh N.V./EPA)

People dressed as a dancing devils with giant mask dance on a street, during a traditional celebration in Naiguata, Venezuela, Thursday, May 31, 2018. Carrying in their hands striking masks mostly animals and sea monsters, hundreds of men, women and children went out to dance frantically as possessed by evil spirits in an ancient ritual known as Dancing Devils of Naiguata, the unorthodox way of the coastal towns of Venezuela to venerate God during the celebrations of Corpus Christi. (Photo by Ariana Cubillos/AP Photo)