A woman cries near the flowers, brought to the destroyed Amstor shopping mall in Kremenchuk, Ukraine, 28 June 2022. At least 18 people died following Russian airstrikes on the crowded shopping mall, the State Emergency Service (SES) of Ukraine said in a Telegram post. The Amstor shopping center one-story building was hit by Russian rockets on 27 June afternoon. (Photo by Oleg Petrasyuk/EPA/EFE)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A clothing shop displays its merchandise in the rebel-controlled city of Idlib, Syria November 7, 2015. (Photo by Ammar Abdullah/Reuters)

A mother and her daughter shop for bananas at a market in Bangkok, Thailand, March 31, 2016. (Photo by Athit Perawongmetha/Reuters)

People are reflected in mirrors as they walk in a busy shopping district in Tokyo, Japan, December 25, 2015. (Photo by Thomas Peter/Reuters)

A man prepares tea at a roadside shop on a flooded street in Kolkata, India, August 11, 2016. (Photo by Rupak De Chowdhuri/Reuters)

Burka-wearing Afghan women walk past a clothing shop, in Herat, Afghanistan, Tuesday, November 23, 2021. (Photo by Petros Giannakouris/AP Photo)