A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

In this photo taken on Monday, January 5, 2015, a mallard duck attempts to walk on a frozen pond in Yukon, Okla. (Photo by Steve Gooch/AP Photo/The Oklahoman)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A poster advertises the highly anticipated video game, “Call Of Duty: Modern Warfare 3” at a GameStop Corp. store November 6, 2011 in North Las Vegas, Nevada. Video game publisher Activision plans to release the eighth installment in the “Call of Duty” franchise at midnight on November 8. (Photo by Ethan Miller/Getty Images)

In this Thursday, October 3, 2019 photo, a female black bear sleeps with its tongue out high up in a Ponderosa pine tree near Clark Fork School in the Rattlesnake neighborhood of Missoula, Mont. The bear's cub, not pictured, was snoozing on a nearby branch. (Photo by Tommy Martino/The Missoulian via AP Photo)

The Intel logo is projected on the face of Intel Executive Vice President Dadi Perlmutter as he speaks during a news conference about the 3-D Tri-Gate transistors called “Ivy Bridge” on May 4, 2011 in San Francisco, California. Intel announced a technical breakthrough in the microprocessors with the world's first Tri-Gate transistors, that will increase speed and consume less energy. (Photo by Justin Sullivan/Getty Images)