As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Some creations from the new “Funny Food Made Easy” book by Bill and Claire Wurtzel. “Inspiring kids to eat healthy foods with creative works of plate art and easy-to-follow instructions and illustrations. Through finished plate art, detailed step-by-step illustrations, recipes, and tips, Funny Food Made Easy provides all you and your kids need to make, eat, and enjoy healthy breakfasts, lunches, and snacks” – roughly speaking so. Here: Egg, cucumber, olive. (Photo by Bill and Claire Wurtzel/Welcome Books)

Shakar Rustami (L) and Zulaikha Amini, organizers of the“'Smart Way” book and painting exhibition stand in front of painting in Kabul, Afghanistan, 21 August 2023. Young female artists in Kabul held a painting exhibition to express the restrictions imposed by the Taliban on women and girls. The exhibition also featured books displayed by students to promote reading culture. Some of the girls called for the Taliban to lift the restrictions against women and girls. Many female students turned to painting and drawing after schools and universities closed. (Photo by Samiullah Popal/EPA/EFE)

Leilani Franco has made it into the Guinness Book of World Records for the fastest human backbend walk, traveling in a backbend position a distance of 20 meters (65 ft 7.2 in) in a time of 10.05 seconds. (Photo by PA Wire)

Lucie Clayton instructs pupils in the art of correct posture by balancing a glass and book on their heads at her finishing school in Old Cavendish Street, London. (Photo by William Vanderson/Fox Photos/Getty Images). 25th November 1936

Dutch actress, dancer and model Lotte Verbeek and the cast of “The Book Of Vision” recreate the pinnacle scene from the movie during the 77th Venice Film Festival at on September 03, 2020 in Venice, Italy. (Photo by Yara Nardi/Reuters)

Dogs pose for a photo in the likeness of a photo time line of Face Book during the “Blocao” dog carnival parade in Rio de Janeiro, Brazil, Saturday, February 14, 2015. (Photo by Silvia Izquierdo/AP Photo)

Natalia Williams dressed as Corpse Bride Emily and Tony Knight as a Mandalorian, arrive at the Bradford Unleashed Comic-Con, an entertainment and comic book convention in England on March 8, 2020. (Photo by Danny Lawson/PA Images via Getty Images)