KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

A Pakistani scavenger girl writes on a notebook she collected from a garbage, while another girl sits next to her in Lahore, Pakistan, Wednesday, April 1, 2015. Thousands of children pick recyclable items from waste dumping points to earn living for their poor families. (Photo by K. M. Chaudary/AP Photo)

A girl practices martial arts during a training at a school in Syrian opposition-held village of al-Jeineh, Syria on April 11, 2021. (Photo by Khalil Ashawi/Reuters)

Young conductors stand in line during the steam locomotive presentation at the Kyiv Children's Railway Station on July 3, 2022 in Kyiv, Ukraine. According to the railway's operators, the Gr-336 locomotive was built in Germany in 1951 and brought to Kyiv as part of reparations in the wake of World War II. (Photo by Alexey Furman/Getty Images)

Children wearing bear fur costumes dance during a parade in Comanesti, Romania, Friday, December 30, 2022. In pre-Christian rural traditions, dancers wearing colored costumes or animal furs, toured from house to house in villages singing and dancing to ward off evil. (Photo by Vadim Ghirda/AP Photo)

A girl plays with pigeons in front of Royal Palace in Phnom Penh, Cambodia on February 24, 2023. (Photo by Tang Chhin Sothy/AFP Photo)

Maya Goldstein, 7 marches in the Capital Pride Parade in Washington, D.C. on June 10, 2023. (Photo by Amanda Andrade-Rhoades for The Washington Post)

A child sitting in a washbowl filled with water cools himself as civilians struggle with protecting themselves from the dangers of extreme heat at the refugee camp, in Idlib, Syria on July 13, 2023. The civilians, who fled from the attacks of the Syrian Army, live under harsh conditions without infrastructure and electricity while the temperature reaches 47 Celsius in the region. (Photo by Izzeddin Kasim/Anadolu Agency via Getty Images)