SI bodypaint model, soccer player Alex Morgan (L) attends SI Swimsuit On Location hosted by Haze Nightclub at the Aria Resort & Casino at CityCenter on February 15, 2012 in Las Vegas, Nevada. (Photo by Michael Loccisano/Getty Images for Sports Illustrated)

A fan of Colombia cheers prior to a qualifying soccer match between for the FIFA World Cup Qatar 2022 Colombia and Chile in Barranquilla, Colombia, Friday, September 10, 2021. (Photo by Fernando Vergara/AP Photo)

A Senegal fan before the World Cup group A soccer match between Qatar and Senegal, at the Al Thumama Stadium in Doha, Qatar, Friday, November 25, 2022. (Photo by Amr Abdallah Dalsh/Reuters)

A Ugandan soldier, part of the 9,000-strong African Union Mission in Somalia, (AMISOM) walks through the Banadir soccer stadium on August 15, 2011 in Mogadishu, Somalia. The stadium, Somalia's largest soccer facility, had been under control by Islamic extremist Shabab militants for the past two years until they withdrew from the capital more than a week ago. (Photo by John Moore/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.