The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Performers from the Joles ethnic group in Gambia prepare to perform with sharp blades which they say will demonstrate the magic powers of a spiritual water, that will make them immune to the cuts, during a campaign rally by incumbent President Yahya Jammeh, leader of the APRC (The Alliance for Patriotic Reorientation and Construction) in Bikama on November 24, 2016. As electoral favorite Jammeh seeks his fifth term in power, a two-week campaign period will come to an end next week ahead of the December 1st presidential election with political leaders canvassing in rural areas. (Photo by Marco Longari/AFP Photo)

Zahra Lari runs in a scene shot for the Nike Middle East ad campaign filmed in Dubai, UAE, February 10, 2017. An online commercial released by Nike (NKE.N) this week that showed Arab women fencing, boxing and spinning on ice-skates has stirred controversy over its attempt to smash stereotypes about women leading home-bound lives in the conservative region. (Photo by Reuters/Nike)

Bystanders gives assistance after Les Republicains (LR) party candidate Nathalie Kosciusko- Morizet collapsed while campaigning in the 5th arrondissement in Paris on June 15, 2017, ahead of the second round of the French legislative election. (Photo by Geoffroy Van Der Hasselt/AFP Photo)

Wearing a mariachi hat, candidate Clara Brugada, who is running as a delegation leader under the ruling party Morena, smiles as she greets supporters on the last day of campaigning ahead of the June 6 mid-term elections, in the Iztapalapa borough of Mexico City, Wednesday, June 2, 2021. (Photo by Marco Ugarte/AP Photo)

New York City mayoral candidate Maya Wiley hula hoops while campaigning on June 20, 2021 in the Bedford Stuyvesant neighborhood of Brooklyn, New York. The primary election for New York City mayor will be held on June 22, 2021. (Photo by Andrew Lichtenstein/Corbis via Getty Images)

Medical staff react outside Queen Elizabeth Hospital during the Clap for our Carers campaign in support of the NHS, as the spread of the coronavirus disease (COVID-19) continues, in Birmingham, Britain, April 23, 2020. (Photo by Carl Recine/Reuters)

American reality TV superstar Kylie Jenner looks stunning in a new advertising campaign for luxury fashion firm Dolce & Gabbana's DG Logo Bag on April 6, 2023. (Photo by Dolce & Gabbana/TNI Press Ltd)