Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A group of dancers pose for a photo before their performance at the Nueva Esperanza cemetery in the shantytown Villa Maria, in Lima, Peru, Tuesday, November 1, 2016, as part of the Day of the Dead festivities. The holiday honors the deceased and coincides with All Saints Day, and All Souls Day celebrated on Nov. 1 and 2. Dancing, drinking alcohol, and eating with the deceased are part of Day of the Dead celebrations. (Photo by Martin Mejia/AP Photo)

A woman fancy dressed as the character of La Catrina poses before taking part in the Catrinas Parade, commemorating the Day of the Dead, in Mexico City, on October 23, 2022. (Photo by Claudio Cruz/AFP Photo)

An Iraqi special forces soldier shot dead an Islamic State suicide bomber in Mosul, Iraq March 3, 2017. (Photo by Goran Tomasevic/Reuters)

Xochimilco – Island of the Dolls – Dead Line. Photo by Ramalama_22

A victim under a blanket lays dead outside the Bataclan theater in Paris, Friday November 13, 2015. (Photo by Jerome Delay/AP Photo)