To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A balloon depicting the face of alien movie character E.T. is seen in the sky at the 15th Solar Balloon Festival in Envigado, Colombia December 31, 2015. (Photo by Fredy Builes/Reuters)

Laborers work on scaffolding near a full-scale replica of the Sphinx at an unfinished movie and animation tourism theme park, in Chuzhou, Anhui province, March 27, 2015. (Photo by Reuters/China Daily)

Model Alessandra Ambrosio poses for photographers during the red carpet for the movie “Spotlight” at the 72nd Venice Film Festival in northern Italy, September 3, 2015. (Photo by Stefano Rellandini/Reuters)

A full scale replica of the sphinx, which is part of an unfinished movie and animation tourism theme park, is pictured in Chuzhou, Anhui province, March 3, 2015. (Photo by Reuters/Stringer)

Cast member Bryce Dallas Howard poses at the premiere of the movie “Jurassic World: Fallen Kingdom” at Walt Disney Concert Hall in Los Angeles, California, U.S., June 12, 2018. (Photo by Mario Anzuoni/Reuters)

Guests arrive at the red carpet for the movie “The Truth” (La Verite) presented in competition at the 76th Venice Film Festival, in Venice, Italy, August 28, 2019. (Photo by Yara Nardi/Reuters)