Costumed competitors run during the Marathon International du Beaujolais race near in the gardens at the castle of Pizay, November 22, 2014. Its 10th edition gathered more than 10,000 runners from 60 countries making their way on small roads, around and through the castles and vineyards, in the Beaujolais region. (Photo by Robert Pratta/Reuters)

A runner tries to get the attention of a bull, named Santon, during the “Toro de Cuerda” (Bull on Rope) festival at Plaza de Espana square in Grazalema, southern Spain, July 18, 2016. Three bulls restrained by a rope are allowed to run through the streets of the village during the annual festival. (Photo by Jon Nazca/Reuters)

Runners high-five children cheering from the sidewalk as they begin the half marathon during the Ottawa Race Weekend, which returned from a two-year hiatus due to the COVID-19 pandemic in Ottawa, Canada on Sunday, May 29, 2022. (Photo by Canadian Press/Rex Features/Shutterstock)

A family member of a torch relay runner wearing a protective mask uses a portable electric fan to cool down as she attends a torch kiss event during Tokyo 2020 Olympic torch relay celebration at Shinagawa Central Park in Tokyo, Japan, July 21, 2021. (Photo by Issei Kato/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.