A Police officer checks a man wearing a carnival costume in Venice, Italy, Sunday, January 31, 2016. Carnival-goers in Venice are being asked by police to momentarily lift their masks as part of new anti-terrorism measures for the annual festivities. Police are also examining backpacks and bags and using metal-detecting wands before revelers are allowed into St. Mark's Square, the heart of the Venetian carnival. (Photo by Luigi Costantini/AP Photo)

The once majestic building lies in ruins, with crumbling walls and chilling debris, including body bags and embalming fluids scattered throughout. Formerly an opera house, the building was transformed into a funeral home in 1946. The chilling snaps were taken by photographer Johnny Joo at the deserted House of Wills Funeral Home in Cleveland. Here: The balcony in the abandoned opera hall. (Photo by Johnny Joo/Caters News)

Barber Herman Mulyana (R) gives a haircut to a customer while wearing protective attire made from plastic garbage bags at a barbershop in Bogor, Indonesia, 06 April 2020. The Trade Ministry of Indonesia issued a regulation temporarily recinding all requirements for the import of protective gear and medical equipment, to counter shortages of many items used to treat COVID-19 patients and prevent the further spread of the disease. (Photo by Adi Weda/EPA/EFE)

Tourists take photographs as a wild sika deer eats a bag on June 6, 2019 in Nara, Japan. Nara's free-roaming deer have become a huge attraction for tourists. However, an autopsy on a deer that was recently found dead near one of the city's famous temples discovered 3.2kg of plastic in its stomach and caused concern at the effect of tourism as Japan struggles to cope with a huge increase in domestic and international tourists. (Photo by Carl Court/Getty Images)

A dead green sea turtle is collected from the beach at the Khor Kalba Conservation Reserve, in the city of Kalba, on the east coast of the United Arab Emirates, Tuesday, February 1, 2022. A staggering 75% of all dead green turtles and 57% of all loggerhead turtles in Sharjah had eaten marine debris, including plastic bags, bottle caps, rope and fishing nets, a new study published in the Marine Pollution Bulletin. The study seeks to document the damage and danger of the throwaway plastic that has surged in use around the world and in the UAE, along with other marine debris. (Photo by Kamran Jebreili/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“What did I know about Chechnya before last week? For someone who grew up in the 1990s the very word Chechnya meant a string of grainy images on TV showing people in battered camouflage outfits, shooting at each other amid destruction and ruin. Fear, wahhabis, Shamil Basayev, terrorism, mountains: these were the words that used to spring to my mind when someone mentioned Chechnya”. – Maxim Shemetov. Photo: Special forces officers stand guard during a government-organised event marking Chechen language day in the centre of the Chechen capital Grozny April 25, 2013. (Photo by Maxim Shemetov/Reuters)