“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Roman Cervenka #10 of Czechia celebrates with the trophy and gets a beer thrown on him from his teammates during IHF Ice Hockey World Championship gold medal celebrations with fans at Old Town Square on May 27, 2024 in Prague, Czech Republic. (Photo by RvS.Media/Monika Majer/Getty Images)

A South Korean marine in action during their regular drill on Yeonpyeong Island, South Korea November 1, 2018. (Photo by Jeon Heon-Kyun/Pool via Reuters)

A woman rides a mini bicycle through crowds of Santa costumes in a park during the annual SantaCon on December 10, 2016 in London, England. The event sees hundreds of people walking the streets of London and drinking alcohol in Father Christmas and other festive costumes. (Photo by PA Wire)

A girl plays at the West Side Hallo Fest, a Halloween festival in Bucharest, Romania, Friday, October 27, 2023. Tens of thousands streamed last weekend to Bucharest's Angels' Island peninsula for what was the biggest Halloween festival in the Eastern European nation since the fall of Communism. (Photo by Vadim Ghirda/AP Photo)

A Western honey bee feeds off acacia pollen at an apiary in Nagyszenas, eastern Hungary, 25 April 2020. The preparation of the bees for the acacia bloom began two weeks later than usual this year; due to the late frosts, this season's yield of Hungaricum acacia honey is expected to be lower. (Photo by Tibor Rosta/EPA/EFE)

A Dallas Cowboys cheerleader performs between plays during game featuring the Houston Texans and the Dallas Cowboys on November 18, 2024 at AT&T Stadium in Arlington, TX. The Texans won 34-10 in the Cowboys’ fifth straight defeat. (Photo by Kevin Jairaj-Imagn/Reuters)

Rhiannan Iffland of Australia competes in the women's 20m platform final at the World Aquatics Championships in Singapore, Saturday, July 26, 2025. (Photo by Vincent Thian/AP Photo)