As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

In case you missed the game, this is what happened explained in a short clip. Germany crush hosts Brazil 7-1 to reach the World Cup Final.

In this photo taken on Thursday, September 6, 2018, a women releases an arrow during an archery competition during the Third Nomad Games, in Cholpon-Ata, 250 kilometers (156 miles) of Bishkek, Kyrgyzstan. The Central Asian nation of Kyrgyzstan held its biennial Nomad Games to promote and celebrate traditional sports of nomadic people. The week-long competition, which is held in a gorge near the picturesque Lake Issyk-Kul, feature traditional sports of nomad peoples such as horseback wrestling and goat polo. (Photo by Vladimir Voronin/AP Photo)

This photo taken on January 28, 2018 shows participants taking part in games on stage during the “&Proud” LGBT festival in Yangon. Races, games, music and fun were just some of the highlights of the “&Proud” LGBT festival, which took place in a Yangon public park for the first time at the weekend in a country where same-s*x relations are still officially illegal. (Photo by Ye Aung Thu/AFP Photo)

The arctic hare, or polar rabbit, is a species of hare which is adapted largely to polar and mountainous habitats. The arctic hare survives with a thick coat of fur and usually digs holes in the ground or under snow to keep warm and sleep. Arctic hares look like rabbits but have shorter ears, are taller when standing, and, unlike rabbits, can thrive in cold climates. They can travel together with many other hares, sometimes huddling with dozens or more, but are usually found alone, taking, in some cases, more than one partner. The arctic hare can run up to 60 kilometres per hour (40 mph). Its predators include the arctic wolf, arctic fox, and ermine.

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)