Lebanese women smoke nargileh (water pipe) and watch a streaming broadcast of the FIFA World Cup 2022 group G soccer match between Brazil and Switzerland, at a café-restaurant in the area of Sabtiyeh, north of Beirut, on November 28, 2022. Lebanon being hit hard by the economic crisis, the country did not obtain the rights to broadcast the 2022 World Cup this year, depriving Lebanese fans of the World Cup. (Photo by Joseph Eid/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A policeman looks at a car crushed underneath a collapsed bridge in Belo Horizonte, Brazil, Thursday, July 3, 2014. The overpass under construction collapsed Thursday in the Brazilian World Cup host city. The incident took place on a main avenue, the expansion of which was part of the World Cup infrastructure plan but, like most urban mobility projects related to the Cup, was not finished on time for the event. (Photo by Victor R. Caivano/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A Brazil supporter kisses a replica of the world cup trophy before the Qatar 2022 World Cup quarter-final football match between Croatia and Brazil at Education City Stadium in Al-Rayyan, west of Doha, on December 9, 2022. (Photo by Adrian Dennis/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.