Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A six-day-old hippopotamus is pictured next to his mother, Kara, aged 21, on September 12, 2012 at “Planet sauvage” (“Wild planet”) Zoo in Port-Saint-Pere, western France. The birth, a rare event for this species in captivity, occured on September 7, 2012 in the Zoo. (Photo by Frank Perry/AFP Photo)

The rarely seen blue sharks photographed by Saeed Rashid in British waters. Elusive blue sharks have recently been spotted off the south coast of England, having moved to the UKs warmer waters to hunt. The carnivorous sharks have been lurking off the coast of the popular British holiday destination, Penzance, in Cornwall. (Photo by Saeed Rashid/Caters News)

A one-horned rhinoceros crosses a road inside Kaziranga national park on the eve of the World Rhino Day in Gauhati, India, Tuesday, September 21, 2021. Kaziranga is home to nearly 2,500 one-horned rhinos and is the world’s largest habitat for the rare animal. (Photo by Anupam Nath/AP Photo)

A snow leopard looks on from an inside of a cage, after being captured from the southern plains of Nepal and brought to the central zoo, which wildlife experts say is rare for the animal that is found in the higher altitude, in Kathmandu, Nepal on January 26, 2024. (Photo by Navesh Chitrakar/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.