Sports have the ability to transform groups of strangers into a united community. In the celebratory spirit surrounding the 2014 FIFA World Cup, Sony and the World Photography Organisation present UNITED – a contest honouring the passion of football fans around the world. Seven inspirational photographers have been selected by Sony and WPO to capture the atmosphere and celebration of the World Cup across the globe. Photo: France – French fans cheering for their team. (Photo by Anthony Lepinay)

A devotee of the Chinese shrine of Samkong, pierces his cheeks with toy guns during a procession of Vegetarian Festival on October 11, 2010 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)

Devotees of the Chinese Jui Tui shrine are seen with spikes piercing their cheeks during a procession celebrating the annual vegetarian festival in Phuket, Thailand in this October 19, 2015 combination photo. The festival, featuring face-piercing, sacrifice, spirit mediums and strict vegetarianism celebrates the local Chinese community's belief that abstinence from meat and various stimulants during the ninth lunar month of the Chinese calendar will help them obtain good health and peace of mind. (Photo by Jorge Silva/Reuters)

Buns are stamped the Chinese characters “Ping An”, meaning peaceful and safe, inside a bakery, at Hong Kong's Cheung Chau island, China May 17, 2015, ahead of the upcoming Bun Festival on May 25. The festival celebrates the islanders' deliverance from famine many centuries ago and is meant to placate ghosts and restless spirits. (Photo by Tyrone Siu/Reuters)

As an American in 1990s Cuba, Tria Giovan risked being branded a traitor. But the photographer continued to visit and, from the dance hall to the hair salon, she captured the resilient spirit of the Cuban people. The 120 images in Tria Giovan’s “The Cuba Archive” are from the period in the 90s when, as an American, travel to Cuba could have seen her branded a traitor, as the country was subject to a US trade embargo. Her trip required lots of planning – and patience. (Photo by Tria Giovan/The Guardian)

A catholic faithful smeared in burnt oil, takes part in the opening of the ten-day celebration of the Santo Domingo de Guzman festival in Managua, on August 1, 2019. In Central America the black devil, or El Cadejo, is an evil dog-like spirit with glowing red eyes that locals believe eats new born puppies. (Photo by Inti Ocon/AFP Photo)

“Elat’ma, the Ryazan Oblast region of Russia. This small town is only 300 kilometers (186 miles) from modern Moscow but remains 60 years in the past, dominated by the spirit of socialism. The air of the communist ‘50s can be seen in the town’s architecture, celebrations and other occurrences. But neither its beauty nor its ties to a socialist past brought photographer Anastasia Rudenko to this village. Elat’ma is unique in that it functions as a town for mentally disabled people”. – Michelle Cohan via CNN. (Photo by Anastasia Rudenko)