As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

(fos) is the name of the first ephemeral installation by the multidisciplinary team (fos). It means light in Greek and melted in Catalan. In this project has been represented by a skin that covers both vertical and horizontal surfaces. The protected façade of the vegan restaurant Rayen at Lope de Vega street in Madrid has been illuminated for 4 days and nights by more than 250lm of yellow duct tape, painted décor items, pineapples and... a lamp. A visual game between perspective and colored volumes that gained the looks.

A girl flies a kite in the afternoon in Dhaka, Bangladesh on August 3, 2022. (Photo by Mohammad Ponir Hossain/Reuters)

Pilots plan a flight manoeuvre with model aircraft at a military air base in Vasylkiv, Ukraine, August 3, 2016. (Photo by Gleb Garanich/Reuters)

A woman yawns as she sits outside a hospital on a cold winter morning in Srinagar January 3, 2019. (Photo by Danish Ismail/Reuters)

Singer Taylor Swift poses at the 2016 iHeartRadio Music Awards in Inglewood, California, April 3, 2016. (Photo by Danny Moloshok/Reuters)

An elderly woman plays an accordion in Moscow, Russia on October 3, 2017. (Photo by Mladen Antonov/AFP Photo)