A participant in the traditional dance of Los Historiantes poses for a picture prior to performing in the festivity held in the honour of Saint James, in Santiago Nonualco July 22, 2015. The traditional dance was brought to Latin America by the Spanish, and participants each dramatise an episode of the battles between the Christians and the Moors that took place on the Iberian Peninsula about eight centuries ago, according to the dancers. (Photo by Jose Cabezas/Reuters)

Bouwe Brouwer: Postcards from Fryslân (series finalist). “People from Fryslân are looked upon by the rest of the Netherlands as stubborn people. Going back as far as the Spanish occupation, they have a history of resisting authority. Postcards from Fryslân is still an ongoing project – hopefully a lifelong one. When it started, it represented only a collection of places that seemed interesting. Currently, the hope is to cover most of the province, as you never know in advance where the best narratives are. But still, it is all candid, unposed and in the public realm”. (Photo by Bouwe Brouwer/Street Photographers Awards 2021)

Danila Shmelev, an artist from Moscow, Russia, works on a 3-D picture in Dubai, United Arab Emirates, Monday, February 27, 2017. Artists who focus on 3-D pictures have gathered in Dubai for the Dubai Canvas 3-D Art Festival, which runs from March 1 through March 7. (Photo by Jon Gambrell/AP Photo)

“The last known individual of the subspecies was a male named Lonesome George (Spanish: El Solitario Jorge/George), who died on 24 June 2012. In his last years, he was known as the rarest creature in the world. George served as a potent symbol for conservation efforts in the Galápagos and internationally”. – Wikipedia. (Photo by Rodrigo Buendia/AFP)

A car stands destroyed by debris, one day after a magnitude 5.1 quake killed at least 9 people, on May 12, 2011 in Lorca, Spain. After spending the night outside, residents of the historic Spanish town are awaiting the safety assessment of their houses to see wether they can return home or not. (Photo by Jasper Juinen/Getty Images)

Spanish model Georgina Rodriguez in the last decade of September 2023 has shared an inside look at a private jet as she stunned fans in a short white dress. (Photo by @georginagio/Instagram)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.