Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

A reveller (R), dressed as “Diablos de Luzon” (Luzon Devils), stands next to a person dressed as a “Mascaritas” during carnival celebrations in the village of Luzon, Spain, February 6, 2016. The “Diablos” cover themselves in a mixture of soot and oil and adorn their heads with black-stained bull horns as they parade throughout the village with cowbells clanging around their waists to expel the evil spirits. (Photo by Sergio Perez/Reuters)

Tokyo, “Electric City”. August 24, 2009. (Photo by Caribb; Source: Flickr)

Singer Rita Ora enters her hotel on April 27, 2017 in New York City. (Photo by MEGA)

A mouse rides on the back of a frog in floodwaters in the northern Indian city Lucknow June 30, 2006. (Photo by Pawan Kumar/Reuters)

A clothing shop displays its merchandise in the rebel-controlled city of Idlib, Syria November 7, 2015. (Photo by Ammar Abdullah/Reuters)

A woman is helped by others amidst debris at a street in Dolores, the day after the city was hit by a tornado, April 16, 2016. (Photo by Andres Stapff/Reuters)

A man rides a horse while others swim on the beach of Gaza City, Friday, August 3, 2018. (Photo by Khalil Hamra/AP Photo)