Let the fun begin. Revellers carry their belongings as they arrive at Worthy Farm in Somerset for the Glastonbury Festival, Britain, June 22, 2016. Around 180,000 are expected to attend. (Photo by Ben Birchall/PA Wire)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A visitor looks at a creation by Russian artist Irina Nakhova presented at the Russia's pavilion during the 56th International Art Exhibition (Biennale d'Arte) titled “All the Worlds Futures” on May 5, 2015 in Venice. (Photo by Gabriel Bouys/AFP Photo)

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)

Israeli security forces arrest an Ultra Orthodox Jewish man as they close a synagogue in the Mea Shearim Ultra-Orthodox neighbourhood in Jerusalem, on March 30, 2020, amid efforts to curb the spread of the COVID-19 coronavirus pandemic. (Photo by Ahmad Gharabli/AFP Photo)