A newly born Mexican gray wolf cub, an endangered native species, is seen at its enclosure at the Museo del Desierto in Saltillo, Mexico, July 19, 2016. Though once held in high regard in Pre-Columbian Mexico, it is the most endangered gray wolf in North America, having been extirpated in the wild during the mid-1900s through a combination of hunting, trapping, poisoning and digging pups from dens. (Photo by Daniel Becerril/Reuters)

A model presents a creation from the “Remembranzas y Colores” collection by Mexican designer Carlos Pineda with textures and prints honouring Mexico, during the first day of the 76th edition of Intermoda in Guadalajara, state of Jalisco, Mexico, on January 18, 2022. (Photo by Ulises Ruiz/AFP Photo)

A participant takes part at performance of Mexican dance academy to protest against authorities due not allow freedom of labor union during the celebration of International Dance Day at Palace of Fine Arts (Palacio de Bellas Artes) on April 29, 2021 in Mexico City, Mexico. (Photo by Eyepix/NurPhoto/Rex Features/Shutterstock)

An English Bulldog plays with its owner during a parade where more than 900 English Bulldog participate to set the Guinness World Records for the largest Bulldog walk in Mexico City, Mexico February 26, 2017. (Photo by Carlos Jasso/Reuters)

A model presents a creation by a Mexican designer during a catwalk show promoting diversity and inclusion to foster acceptance and removal of barriers that disabled people face in the country, in Mexico City, Mexico on October 26, 2022. (Photo by Quetzalli Nicte-Ha/Reuters)

The barren landscapes of the south-western US provided inspiration for photographer David Clapp. He visited Nevada, New Mexico, Utah and Arizona as part of his project on other-worldy locations, with surreal results. Here: An infrared image at dusk of strange clay rock formations in Ah-Shi-Sle-Pah Wilderness in Farmington, New Mexico. (Photo by David Clapp/Barcroft Images)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).