Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A woman looks at photographs of dogs to choose a pet to rent at Puppy The World on January 24, 2009 in Tokyo, Japan. Rent-a-dog is becoming increasingly popular amongst people who love dogs but are unable to look after a pet full time due to limited living space or long working hours. Customers pay the dog-rental outlet around 2500 yen (32.5 USD) for an hour, and usually take their rented pet for a walk along the nearby beach. (Photo by Junko Kimura/Getty Images)

A pet dog reacts while wearing a “Voltes V” themed costume during a “Pawshion Show” to mark World Animal Day in Marikina City, Metro Manila, Philippines 04 October 2023. A village in Marikina enjoined owners and animal lovers to play dress-up with their pets and participate in a fashion-show themed activity to entertain the community on World Animal Day and mark the feast day of St. Francis of Assisi, the patron saint of animals in the Roman Catholic religion. (Photo by Rolex Dela Pena/EPA)

A Filipino pet owner carries her dog as she prays before the animal blessing rites at the Our Lady of Remedies Parish Church in Malate district, Manila, Philippines on Sunday, October 5, 2014. Several Filipinos brought their pets to be blessed during the annual event which is also done to celebrate the feast day of St. Francis of Assisi, the patron saint of animals and ecology. (Photo by Aaron Favila/AP Photo)

This photo taken on April 25, 2015 shows a pet male monkey named “JK” (R) and his partner “Shaki” (L) eating dinner at a restaurant in Kuala Lumpur. Jamil, a 45-year single Malaysian man, has unusual pets – two macaque monkeys. JK and Shaki, both nine years old, usually ride with Jamil on his motorcycle and they often have dinner together in public restaurants, drawing instant public awe. (Photo by Mohd Rasfan/AFP Photo)