A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

A model presents a creation at the Sophia Webster presentation during London Fashion Week in London, Britain February 20, 2017. (Photo by Neil Hall/Reuters)

A model presents a creation during the Vivienne Westwood catwalk show at London Fashion Week Women's A/W19 in London, Britain February 17, 2019. (Photo by Henry Nicholls/Reuters)

Model mum Valeria Garcia walks Marta Jakubowski's SS19 show wearing world first silent wearable breast pump: Elvie Pump at BFC Show Space on September 14, 2018 in London, England. (Photo by Eamonn M. McCormack/Getty Images for Elvie)

Fashion enthusiast Sophie Cochevelou poses for a portrait during London Fashion Week in London, Britain, September 15, 2018. (Photo by Hannah McKay/Reuters)

Humboldt Penguins swim in their pool as a keeper looks on through a spherical window during the annual stocktake press preview at London Zoo in Regents Park in London Monday, January 4, 2016. A requirement of ZSL London Zoo's license, the annual audit takes keepers a week to complete and all of the information is shared with zoos around the world via the International Species Information System, where it's used to manage the worldwide breeding programmes for endangered animals. (Photo by Alastair Grant/AP Photo)

A plane passes the Full moon as it rises over Albert Bridge on February 7, 2012 in London, England. Albert Bridge is said to be one of the most romantic bridges in London, and will be the start point for the flotilla of boats that will make their way along the Thames as part of the Queen's Diamond Jubilee celebration. (Photo by Dan Kitwood/Getty Images)