Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A traffic police woman whistles at a pedestrian, Monday, July 27, 2015, in Pyongyang, North Korea where its citizens are having a one-day national holiday to celebrate the country's 62nd anniversary of the armistice that ended the Korean War. (Photo by Wong Maye-E/AP Photo)

Fireworks explode above Singapore's financial skyline at dusk as part of celebrations for the nation's 50th year of independence, Sunday, August 9, 2015, in Singapore. Singapore declared independence on August 9, 1965. (Photo by Wong Maye-E/AP Photo)

A woman looks at cows on the Mare e Sol beach in Coti-Chiavari, on the French Mediterranean island of Corsica, on May 17, 2017. A herd of some thirty wild cattle take up their summer residence on stretch of beach each year. (Photo by Pascal Pochard-Casabianca/AFP Photo)

Women take part in an annual block party known as “Banda do Candinho e Mulatas” (Candinho Band and Mulatto Women), during carnival festivities at Bixiga neighbourhood in Sao Paulo, Brazil February 7, 2018. (Photo by Nacho Doce/Reuters)

Some women doing yoga pose on the hammocks during the Anti-Gravity yoga class at Svarga e-Motion Sanctuary at Dharmawangsa Square, Jakarta, Saturday, April 18, 2015. Anti-Gravity Yoga or “aerial yoga”, is a new type of yoga, originating in New York but now being practised in several countries, which combines the traditional yoga poses, pilates and dance with the use of a hammock. (Photo by Jurnasyanto Sukarno/JG Photo)