A disabled child is buried up to his neck in sand during the partial solar eclipse in belief its rays can heal, in Karachi, Pakistan, 25 October 202. A partial solar eclipse occurs when a portion of the Earth is engulfed by the shadow (penumbra) cast by the Moon as it passes between our planet and the Sun in imperfect alignment. During this eclipse - the first of the decade – the Moon appears to cover the Sun, leaving the Sun's halo as a visible rim forming an annulus, popularly known as the 'ring of fire. (Photo by Shahzaib Akber/EPA/EFE/Rex Features/Shutterstock)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Nepalese women and young girls struggle to drink homemade alcohol poured through a pipe sticking out of the mouth of Swet Bhairab, a god of Power, during the Indra Jatra festival at Basantapur Durbar Square in Kathmandu, Nepal, 17 September 2016. Hundreds of women and young girls gathered to drink alcohol as a blessing from idol of Swet Bhairab which they believes will keep them free from all diseases. The Indra Jatra festival is celebrated to honor Indra, the king of gods and god of rains. The festival also marks the end of the monsoon. (Photo by Narendra Shrestha/EPA)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Dutch artist Daan Roosegaarde paid homage to Vincent Van Gogh's famous “Starry Night” painting by creating a glowing bike path relying on solar-powered LED lights. The 650-yard route which opened November 12, 2014 extends between Eindhoven and Neunen, Netherlands, where Van Gogh spent part of his life. Its the first event marking the 125th anniversary of Van Gogh's death July 29, 2015. (Photo by Pim Hendriksen/Studio Roosegaarde)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)