Models are seen backstage ahead of the Hakan Akkaya x Cinderella Bridal Capsule Collection at Tersane Istanbul on November 30, 2021 in Istanbul, Turkey. (Photo by Ferda Demir/Getty Images for Hakan Akkaya)

American model Emily Ratajkowski arrives at the British Vogue x Self Portrait Summer Party at The Chiltern Firehouse on July 13, 2023 in London, England. (Photo by David Fisher/Rex Features/Shutterstock)

Julien MacDonald and Izabel Goulart backstage at Julien Macdonald presents Julien x Gabriela show during Spring Summer 2020 London Fashion Week in London, United Kingdom on September 16, 2019. (Photo by Backgrid USA)

Russian model and television personality Irina Shayk teases her appearance in the Savage X Fenty show in the first decade of November 2022. (Photo by irinashayk/Instagram)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.