In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Passengers ride an articulated bus known as a “bendy bus” on December 9, 2011 in London, England. The last remaining bendy bus will go out of service at midnight. London Mayor Boris Johnson called them cumbersome and pledged to remove them. 500 new buses are being introduced as replacements. (Photo by Peter Macdiarmid/Getty Images)

A cameraman films “Diana And Callisto” (circa 1556-59) oil painting by Venetian artist Titian as it goes on display for the first time at the National Gallery on March 1, 2012 in London, England.(Photo by Dan Kitwood/Getty Images)

A model walks the runway at the Jacob Birge Vision show during London Fashion Week Fall/Winter 2015/16 at Fashion Scout Venue on February 23, 2015 in London, England. (Photo by Ben A. Pruchnie/Getty Images)

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

A model walks the runway during the Craig Lawrence show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 19, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

A simulated casualty is evacuated during an emergency services exercise at the disused Aldwych underground station on February 22, 2012 in London, England. Operation Forward Defensive aims to test the response to a terrorist incident on the London Underground network during the 2012 Olympic Games. (Photo by Peter Macdiarmid/Getty Images)

In this handout image supplied by the Olympic Delivery Authority, workers carryout the installation of artist Monica Bonvicini's “RUN” sculpture in the plaza of the London 2012 Handball Arena at the Olympic Park on January 12, 2012 in London, England. (Photo by Olympic Delivery Authority via Getty Images)