As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A dead green sea turtle is collected from the beach at the Khor Kalba Conservation Reserve, in the city of Kalba, on the east coast of the United Arab Emirates, Tuesday, February 1, 2022. A staggering 75% of all dead green turtles and 57% of all loggerhead turtles in Sharjah had eaten marine debris, including plastic bags, bottle caps, rope and fishing nets, a new study published in the Marine Pollution Bulletin. The study seeks to document the damage and danger of the throwaway plastic that has surged in use around the world and in the UAE, along with other marine debris. (Photo by Kamran Jebreili/AP Photo)

Tourists take photographs as a wild sika deer eats a bag on June 6, 2019 in Nara, Japan. Nara's free-roaming deer have become a huge attraction for tourists. However, an autopsy on a deer that was recently found dead near one of the city's famous temples discovered 3.2kg of plastic in its stomach and caused concern at the effect of tourism as Japan struggles to cope with a huge increase in domestic and international tourists. (Photo by Carl Court/Getty Images)

Syrian girls carry bags with bread as people queue up outisde a bakery in a rebel held neighbourhood in the northern city of Aleppo on July 12, 2016. Since mid-2012, Aleppo has been roughly divided between government control in the west and rebel control in the east, and has suffered enormous destruction in the war that has killed more than 280,000 people nationwide. Last week, a government advance brought regime troops within firing range of the Castello Road, the only remaining supply route into the opposition-held east, effectively severing rebel neighbourhoods from the outside world. With their route to the outside world cut, there is no new flour coming to the city's bakeries, and fuel to light their ovens is also now hard to find. (Photo by Karam Al-Masri/AFP Photo)

A curious cat ipeeks out of a bag carried by its owner on a tour of the Cat Expo 2022 in Kuala Lumpur, Malaysia, 30 September 2022. The “Ekspo Kucing”, described as Malaysia's Largest Cat Expo runs from 30 September to 02 October 2022 at the Matrade Exhibition and Convention Centre (MECC) in Kuala Lumpur and “will also feature other variety of pets such as rabbits, hamsters, guinea pigs, reptiles and exotic animals”, the MECC said on its website, along with other highlight events such as a Federation Internationale Feline (FIFe) Cat Competition, Cat Adoptions or a “Sugar Glinder Contest”. (Photo by Fazry Ismail/EPA/EFE/Rex Features/Shutterstock)

Harper’s Bazaar August 007 “The Simpsons go to Paris with Linda Evangelista” “Models”: The Simpsons, Linda Evangelista, and various designers with Illustrations by Julius Preite. Marge lets down her hair for Versace. Lisa gives up her pearls for Alber Elbaz. Homer dresses as Karl Lagerfeld. Selma & Patty in Viktor & Rolf. Maggie rides around in Jean Paul Gaultier’s Birkin Bag. Quite possibly the most incredible fashion spread i’ve seen (ok maybe tied with the Marie Antoinette Vogue spread?). To see the spread, see the pics below, and for some great animated versus reality pics of the dresses and designers.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

A man looks at the body of a man killed at a residential building damaged by a Russian military strike, as a journalist looks at the scene in Kharkiv, Ukraine, July 11, 2022. (Photo by Nacho Doce/Reuters)