Armed forces veteran Frank Simpson at the Portico library being camouflaged by body artist Carolyn Roper in Manchester, UK on May 16, 2016 as part of the #CountThemIn campaign launched on Monday by the Royal British Legion. (Photo by Jon Super/Royal British Legion/PA Wire)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Artists from Cirque Du Soleil: Totem perform at Royal Albert Hall on January 4, 2012 in London, England. (Photo by Danny Martindale/Getty Images)

Britain Horse Racing, Royal Ascot, Ascot Racecourse on June 16, 2016. Ladies Day Racegoers wear hats. (Photo by Toby Melville/Reuters)

The Royal Castle is seen a veil of heavy winter smog in Budapest, Hungary on January 30, 2017. (Photo by Laszlo Balogh/Reuters)