A spring breaker takes a shot of tequila during a pool party at a hotel in Cancun March 8, 2015. Like previous Florida spring break hot spots Fort Lauderdale and Daytona Beach, Panama City Beach is facing a crisis of conscience over the trade-offs involved in hosting a binge for some 300,000 students who arrive through mid-April with coolers, beer funnels and credit cards. (Photo by Michael Spooneybarger/Reuters)

A participant of the Wild Sau Dirt Run 2015 passes a mud barrier in Obertriesting, Lower Austria, Austria, Saturday, April 4, 2015. The Wild Sau Dirt Run is a cross country and steeplechase race for men and women over the distances of 5, 10 and 20 kilometers (3.1, 6.2 and 12.4 miles). (Photo by Ronald Zak/AP Photo)

American actress and model Bella Thorne shows off her wild manicure in the second decade of November 2022. (Photo by bellathorne/Instagram)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.