Fans gather to watch a FIFA World Cup Russia 2018 football match between Brazil and Costa Rica on a giant screen at Alzirao neighborhood in Rio de Janeiro, Brazil on June 22, 2018. (Photo by Carl De Souza/AFP Photo)

Supporters of Fernando Haddad react to a supporter (in yellow) of Jair Bolsonaro during a runoff election in Rio de Janeiro, Brazil on October 28, 2018. Bolsonaro, a brash far-right congressman who has waxed nostalgic for Brazil's old military dictatorship, won the presidency of Latin America's largest nation Sunday as voters looked past warnings that the former army captain would erode democracy and embraced a chance for radical change after years of turmoil. (Photo by Sergio Moraes/Reuters)

Anilson Costa, reveller of the annual block party “Ceu na Terra”, walks along the Santa Teresa neighborhood where the block party used to be celebrated, as Carnival celebrations have been canceled, amid the coronavirus disease (COVID-19) pandemic, in Rio de Janeiro, Brazil on February 12, 2021. (Photo by Pilar Olivares/Reuters)

A reveller of a street party known as blocos, dances during a protest against restrictions by city officials in Rio de Janeiro, Brazil, Wednesday, April 13, 2022. City Hall has banned the street parties during Carnival celebrations, which were delayed by almost two months due to the pandemic. (Photo by Silvia Izquierdo/AP Photo)

This aerial image shows a gossan reservoir at the Riotinto mines in Minas de Riotinto, near of Huelva on September 30, 2022. Although the Rio Tinto Company began to exploit these mines in 1873, this mining site already supplied minerals to the ancient Greeks and Romans. (Photo by Jorge Guerrero/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)