In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Participants dressed as Santa Claus gather shortly before the 4th annual Michendorf Santa Run (Michendorfer Nikolauslauf) on December 9, 2012 in Michendorf, Germany. Over 800 people took part in this year's races that included children's and adults' races. (Photo by Sean Gallup)

A competitor poses before the Tough Guy Challenge endurance race on January 27, 2013 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan)

A woman react inside a cloud of paint powder during the holi one colour Festival held in the city of Cape Town, South Africa, Saturday, March 2, 2013. Thousands of people are taking part in the festival by throwing coloured paint powder at each other to express freedom and the colour of everyday life. (Photo by Schalk van Zuydam/AP Photo)

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)