A migrant labourer brushes his teeth in front of a scrapped helicopter model in Mumbai, India, April 13, 2016. (Photo by Danish Siddiqui/Reuters)

Model Jennifer Hawkins showcases designs by Yeojin Bae on the catwalk at the Myer A/W 2012 Collection Launch on March 1, 2012 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

Brazilian model Adriana Lima continues her vacation in Marbella, Spain on July 29, 2019. Dressed in a short blue jumpsuit. (Photo by The Mega Agency)

Model Joanna Krupa seen out and about leaving Craigs restaurant on April 21, 2017 in Los Angeles, California. (Photo by Splash News and Pictures)

A model poses in front of phone boxes for a photographer in London, United Kingdom on Friday, October 1, 2021. (Photo by Frank Augstein/AP Photo)

Japanese–British singer-songwriter and model Rina Sawayama, date unknown. (Photo by Press Handout for SFTW)

Australian model Shanina Shaik attends the Interview x Equinox party during NYFW on February 7, 2024. (Photo by Rupert Ramsay/BFA.com)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.