A picture made available on 14 July 2016 shows Greyhound dogs racing at the Wentworth Park Stadium in Sydney, New South Wales (NSW), Australia, 13 July 2016. Greyhound racing has returned to Sydney's Wentworth Park and other NSW tracks for the first time since the state government announced plans to ban it. NSW Premier Mike Baird announced last week plans to shut down the sport in NSW following a Special Commission of Inquiry report that found “chilling” evidence of systemic animal cruelty within the industry. (Photo by David Moir/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

Two chimpanzees share a piece of watermelon at Taronga Zoo on December 23, 2010 in Sydney, Australia. (Photo by Rick Stevens/Taronga Zoo via Getty Images)

Australian actress Joy Smithers poses beside a poster featuring Australian cricketer Brett Lee during the official launch of the AceStar underwear range at Pink Salt on August 19, 2008 in Sydney, Australia. (Photo by Mike Flokis/Getty Images)

An Emerald City Kickball member makes their way up the parade route on March 02, 2024 in Sydney, Australia. Emerald City Kickball began in 2020 as a project between friends to find a safe and affirming way to create an inclusive community during the COVID-19 pandemic. As a recreational sport that is available to players regardless of skill or experience level, kickball quickly became a vibrant piece of the Sydney LGBT community. (Photo by Don Arnold/WireImage)

Models pose backstage ahead of the Gary Bigeni show during Rosemount Australian Fashion Week Spring/Summer 2011/12 at Overseas Passenger Terminal on May 4, 2011 in Sydney, Australia. (Photo by Matt King/Getty Images)