American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

A mine worker is seen outside “The Progreso” gold mine near La Paz, November 13, 2014. According to local media, the president of the Central Bank of Bolivia (BCB) Marcelo Zabalaga said on Thursday that the falling price of oil and minerals in the international market will not affect the national economy. (Photo by David Mercado/Reuters)

A cow rests in a pen during the 93rd Hyogo Prefecture Livestock Industry Promoting Event on October 23, 2011 in Kobe, Japan. Hyogo is the center of producing fine beef such as Kobe beef and Tajima beef, and the highest hammer price of the auction was 5,001,000 Japanese yen (65,578.28 U.S. Dollars). Livestock Industry Promoting Event organizing official said, Fukushima nuclear accident and economy crises affected become les the price of Kobe and Tajima beef in this year. (Photo by Buddhika Weerasinghe/Getty Images)

A sales woman of a fish shop shows king crabs to a customer and negotiates the price in Noryangjin Fish Market is seen on August 1, 2015 in Seoul, South Korea. Noryangjin Fish Market was established in 1927 as Gyeongseong Susan in Jung-gu near Seoul Station and moved to its current location in 1971. (Photo by Shin Woong-jae/The Washington Post)

Ender Moreno looks for gold at La Culebra gold mine in El Callao, Bolivar state, southeastern Venezuela on March 1, 2017. Although life in the mines of eastern Venezuela is hard and dangerous, tens of thousands from all over the country head for the mines daily in overcrowded trucks, pushed by the rise in gold prices and by the severe economic crisis affecting the country, aggravated recently by the drop in oil prices. (Photo by Juan Barreto/AFP Photo)

France's Typhaine Solde competes in the women's long jump - T64 finals of the Tokyo 2020 Paralympic Games at the Olympic Stadium in Tokyo on August 28, 2021. (Photo by Kim Price/CSM/Rex Features/Shutterstock)

An animation artist has thrown a group of Disney characters into the real world – and it's not pretty. Jeff Hong, from New York, has taken the childhood favourites and turned their lives upside down. In a series of nightmarish pictures on his Tumblr, the cartoons who once lived happily ever after are now facing up to reality. And judging from these images they're not adjusting well. Photo: Beauty is everything for this belle of the ball. (Photo by Jeff Hong)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.